Skip to main content

Commercial development

What Commercial development covers

Developing meaningful and deep relationships using various channels and platforms to market services and develop business.

Levels

From Foundation to Advanced, we have all aspects of Commercial development comprehensively covered.

This content will cover foundational topics and themes that are essential to practice. It will primarily be of interest to early career stage practitioners. This will include:

  • Starting to build trusting relationships with others.
  • Learning about the benefits of working with other experts.
  • Starting to attend events and conferences to develop a network of peers.
  • Getting involved in various social platforms and groups to generate insight into the profession.

This content will provide a more robust educational and professional development experience. It will be primarily of interest to members and practitioners who are looking to underpin existing knowledge, or broaden their areas of practice. This will include:

  • Building lasting and trusting relationships with others, internally and externally.
  • Working within a network of professional contacts across different expertise areas.
  • Proactively participating in events and conferences to further develop your professional network.
  • Remaining active across professional platforms to generate new contacts and opportunities.

Advanced-level content will offer a sophisticated professional learning experience, and it is aimed at underpinning practice excellence. Expectations of prior learning or assumed knowledge will be clearly stated for this type of content. This will include:

  • Maintaining lasting and trusting relationships across disciplines, internally and externally.
  • Having an established network across multiple expertise and knowledge areas.
  • Creating business leads by building on existing and new relationships.
  • Attending conferences, networking events and sharing expertise on professional platforms.
  • Supporting marketing initiatives.

Topics for Commercial development

  • Above & below the line marketing (1)
  • Pitching & tendering (1)
  • Closing the sale and implementing a retainer
  • Converting leads into cases
  • Cross selling
  • LinkedIn & social media
  • Measuring conversion
  • Media training
  • Monitoring CPE & CPA
  • Networking; Begin with the WHY
  • Presentation skills Online & offline
  • Public speaking
  • Sector-based marketing
  • Writing for print/blogging
  • Above & below the line marketing (1)
  • Pitching & tendering (1)
  • Closing the sale and implementing a retainer
  • Converting leads into cases
  • Cross selling
  • LinkedIn & social media
  • Measuring conversion
  • Media training
  • Monitoring CPE & CPA
  • Networking; Begin with the WHY
  • Presentation skills Online & offline
  • Public speaking
  • Sector-based marketing
  • Writing for print/blogging